Concept: Consumer need, Business plan, design, prototype etc.
Research: Focus groups, Quant, Qual, market audit, competitive matrix, etc.
Legal: IP, TM, company structure, etc.
Money: Budgets, cashflow, Venture Capital, debt, equity, ROI, etc.
Marketing: Strategy, brand development, position, pricing model, etc.
Graphic Design: Packaging, livery, selling kit, etc.
Procurement: Supply chain, sourcing, internet, etc.
Manufacturing: Plant, equipment, outsource, etc.
Distribution: How, eho, where, etc.
Retail: Exclusive/general, environment, pricing, etc.
People: Personnel, management, training, OSH, governance, etc.
Promotion: Advertising, Web database, sponsorship, PR, etc.
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